When Will SEO Not Work for Your Business?

I was on a discovery call recently with a potential client, an international business owner.  He is in the food subscription business, and wanted to start doing some SEO.  He had been spending about $20k to $30k every month on Facebook and social media campaigns and wanted to understand how he could leverage search engine optimization to help him gain more traction and increase sales.

When I started looking at his market, we quickly realized that he’s in a business where people are not immediately looking for a subscription box service. It’s more of an impulse buy on part of the consumer.   This equates to a low demand for his solution even though it’s a good one.

When there’s little to no demand for your business or the solution your company offers, this means people are not searching for you or your business solution on Google.  It is in this case where SEO is not likely going to work in the typical way.  SEO campaigns will work, in terms of finding the key words, then binding those words that have search volume to increase rankings and get traffic. In this case, there is not one specific key word that has the ability to focus on gaining traffic.

With that said, we figured out his target audience and who would buy his subscription food service.  We then developed a content marketing strategy that would add value to his customer when they’re looking for specific needs.  We turned his target audience into a media hub for his food delivery service by focusing on consumer needs and wants.

As an advertiser, he has a product by teaming up with other companies and putting products together to sell.  Now, just by talking about their products online they will in turn advertise his product.  This way, it’s a free way for him to get traffic to his audience and advertise his product to them.  That’s going to work tremendously well for his business.

Your business may not be the typical business that has keywords with search volume baked in with demand.  That’s not to say you can’t also find your audience and target some trigger points to meet their actual needs to solve a problem they didn’t know they had.  Using campaigns or events on various scales where people are looking for specific products you work with, and then showcase your product, to get more sales that way.

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source http://www.blissdrive.com/blog/will-seo-not-work-business/

Timing is Key – The Best Time for SEO

When is the best time to start SEO for your brand new or newly redesigned website?

I get a lot of customers coming to me with either a current website in need of a redesign or with a newly launched site.  Now you have to understand that most designers, although they will say they will give you an SEO friendly website, know pretty much nothing about SEO.  What they typically do is (if you’re lucky), they’ll keep your existing URL the way it is, so you don’t lose any SEO rankings.  Or the second option is they will do a permanent redirect.

Most people come to me with a new website getting a lot of drop in traffic and slow ranking.  This is because they not only developed a new website and it has new URL links, but they also wiped out all the old URLs, which had rankings.  This says to me that the designer didn’t do proper redirects and the site structure and silos are all off.  The designer is showing now that they did not do proper tags, et cetera.  A lot of technical on-page jargon that a typical web designer, developer, does not understand about SEO.  A lot of the work that may have had success with new the website was all wiped out.  This puts the business is in trouble in terms of their website ranking.

The best time to get an SEO opinion or get someone to help you evaluate is actually before the website launches.  That way, you can have the SEO team do an audit for you and make sure that there’s proper redirects and make sure the site maps are there, the bots and text are there, and all the on-page checklists are done properly.  This should be done before you launch the website to make sure that the website goes smoothly and get the best possible ranking from search engines from the start.

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source http://www.blissdrive.com/blog/timing-key-best-time-seo/

Get Ten Times the Traffic to Your Website

The easy answer to get more traffic to your website is with more content, because content is king.  One important key, however, is to develop content that people are actually looking for.  The other key is to have multiple content pages for the topic that you service or the product you’re selling.  Each page on your website acts like a fishing line out in the ocean.  The more fishing lines you cast out, the more types of fish you are going to bring in.  What this boils down to in the end is having a lot of content based on the keywords, or the topic, that you specifically want to rank for to bring in the most traffic. That’s the short and easy answer.

Now, a lot of people out there will tell you to “do content marketing,” but that is not the whole picture.  The reason is that the whole picture also includes everyone else doing that. Your competitor can pump out a lot of content and so can you. You can make sure that your own website pages are incredible, but how does Google know to rank you higher than your competition? How would they know when everything looks the same?

The only way any website is able to beat out others in a search engine, is through their algorithm of recognizing your website’s authority and trust.  This is only established through “linked pages.”  That means other websites linking back to your website.  The more links you have to other websites linking back is equal to a vote of confidence for your website. Obviously not every vote is equal.  A link coming back from a government website is obviously going to be a lot more authoritative and trustworthy than a link coming back from a mom’s blog, right?

After you have a ton of content related to your topic, you will want to build up your websites authority and trust.  You can evaluate the analytics and this is where your SEO marketing budget comes into play.  It is the art of building those authorities, increasing the links coming back to your website.  The goal is to make sure that the links are increasing over time for the topics that you are producing.

That is the longer version of successful SEO and the more challenging way to increase traffic.  By having a lot of content and making sure your website’s authority and trust are strong, you will keep the fishing boat afloat in the sea of information.  This allows a much higher ranking of your website in search engines, so that it can be found everywhere, and Google will respect what you do, and rank you properly according to your field or specialty.

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source http://www.blissdrive.com/blog/get-ten-times-the-traffic-to-your-website/