Digital Marketing: Opportunities and Challenges Amidst a Global Pandemic

At this point, it is a well-established fact that the COVID-19 pandemic has upended our lives across all frontiers. Businesses have had to adjust, pivot their operations and strategies, and perhaps even adopt an adapt or die mindset. Digital marketing, in particular, has seen rigorous changes in light of the pandemic, as it is the common denominator in almost every industry.

Now is the time for much-needed digital marketing reform. According to data from Tech.co, 76% of small business owners have upskilled during this time, with skills that cover SEO, organic searches, social media, and data analytics. It appears that the pandemic has accelerated the need to sharpen these competencies needed to survive and thrive in a digital marketplace. 

With the absence or lack of physical interaction due to social distancing and health protocols, this digital marketplace is where it is all at. While ripe with opportunity, SMBs need to get creative in terms of reaching and engaging with their intended audiences, maintaining their sales, and leaving a profound impact.

This is where digital marketing comes in.

The ever-growing role of digital marketing

During the pandemic, it is not merely businesses that have changed, but consumer behavior as well. A study by Numerator shows that from the beginning of lockdowns in March of last year, up until December, 87% of buyers opted to place orders online and have their purchases delivered. Fifty-one percent of shoppers bought items online and opted for curbside or in-store pickup.

For consumers, practically everything they could possibly need is right at their fingertips. They are spending more time on the Internet than ever – working from home, participating in distance learning, making long-distance video calls, and generally conducting their usual day-to-day tasks online.

Social media usage is at an all-time high. It is no longer limited to being a source of entertainment and communication, but has become a viable digital marketplace in its own right. A survey by Digital Commerce 360 gathered that 82% of respondents claimed that social media was their prime resource for discovering a brand and learning about their products and services.

Twenty-nine percent of these respondents said that most of their purchases were things that they first learned about on social media. Majority of these individuals declared that social media plays a vital role in their buying behavior. Buyers are likely to peruse your channels prior to making a purchase as these platforms are easy to access. 

Taking the cue from here, today’s brands need to step up their A-games in order to meet their customers where they are at. 

To experiment or play it safe?

One recurring question that surfaced early on in the pandemic was whether brands should experiment with their strategies or to simply play it safe. Content creation entails thoughtful planning and attention to detail. But how much of an adjustment do you have to make to the campaigns you usually do? 

As lockdowns were implemented and uncertainty permeated, most consumers appreciated when brands would purposefully incorporate topically relevant information about the pandemic into their campaigns. SMBs were viewed as somewhat of a resource, and transparency about the pandemic’s effect on the brand was very much welcomed. 

Stemming from this was the assurance that brands would still deliver quality products and services consistently, albeit with some possible delays or adjustments due to the pandemic. Consumers now want to be assured of their safety and wellbeing above all else.

In addition to this, brands that cater to the younger generations also had to understand that they had other expectations, especially in terms of contributing to pandemic relief efforts or initiatives. Experimentation, tempered with sensitivity to current events, is perhaps the best mindset and approach to adopt.

This can be best applied to developing your customer experience. People have been craving for direct communication throughout this pandemic, which is why it is especially important that you deliver the best possible user experience throughout your digital marketing strategy. 

Whether this be through your social media content, your website, or your campaigns, it is this omnichannel experience that matters. Your brand experience should be consistent throughout channels, in order to make for a seamless user experience. You want your customers to immediately get a grasp on who you are and what you have to offer from the get-go.

Furthermore, experimentation just for the sake of it could be a waste of valuable resources. Any new technique and strategy must come with an assessment of its impact. This is particularly important given how everything is shifting before our very eyes. 

Looking into your analytics after every new implementation, you will get to refine your approach to ensure that you meet your clients’ needs. At the same time, this poses a challenge to constantly improve and do better. 

Taking your company’s digital marketing efforts to the next level

One thing that we keep emphasizing is consistency. Since direct communication is everything these days, it makes sense that consumers value consistency in your marketing efforts. Consistency builds trust, and this is what will keep your clients coming back for more. Again, social media is prime real estate for brand recognition and customer retention to occur. 

Focus on your content marketing to engage existing and potential customers. You want to be able to capture their attention from the onset, and so short-form videos, interactive content, and animations should be part of your repertoire. This, of course, should match the channels that reflect them best. By analyzing what your customers prefer, you can give them what they want.

You can try new things too. Perhaps make your events virtual, and plan webinars to maintain and grow your network. Adapting to the online sphere gives you the opportunity to reach audiences and tap into new markets. Making your presence felt immediately informs customers that you are proactive and present, and will be there when they need you.

As evidenced from these points, your digital marketing strategies do not exactly have to directly sell on the spot. While it is important – and necessary – to have this in the mix, your other efforts can lead to conversions eventually as well. Email marketing, for one, is still a great way of sharing the latest news on your brand’s developments, new offers, and the like. 

You can let your audience know what to stay tuned for, and this engagement adds value to your brand. Similarly, your written content still matters. Do not forget about your brand’s blog, and create SEO-optimized content that gives potential customers what they are looking for, while at the same time allowing them to learn more about you. 

You can change things up by inviting guest writers and thought leaders to contribute. Be sure to publish your content consistently to stay top of mind. Content should be a well-balanced combination of these technical strategies, paid campaigns, and authentic messaging. The latter is perhaps what may stand out most during the pandemic.

Crafting content with empathy will truly give you a pulse on how your audiences are doing. Based on the engagement and feedback alone, you will get to gauge where they are at and how they are doing. Moreover, you will get to see what has changed. One way you can earnestly show that you care is to personally reach out to your existing customer base.

Taking the time to do so can help you alter your messaging and your offerings, and redefine your business goals. Now that you have realized how dynamic this situation is, as external circumstances changing by the day, you will understand the importance of keeping these goals flexible. While planning ahead is still necessary, you respond to changes as they come. 

This flexibility will also be more sustainable in the long run, saving you on valuable resources. You will also realize that this may actually result in more effective campaigns, as you strike all the right chords and craft your content around what is currently happening. This will also allow you to respond to what your customers need and want at that point in time. 

If there is one important takeaway from the pandemic’s impact on digital marketing, it’s that the most successful SMBs weren’t necessarily the most prepared, but those most willing to adapt.  The ability to improvise is an undervalued skill that is surely going to impact the future of work. Studies have shown that marketers will be seeking workers who have this skill, moving forward. 

The fast pace of today’s world, coupled with the continuous changes within the realm of digital marketing, may require relying on a reputable agency as a sure-fire way to achieve long-term growth. Bliss Drive’s content marketing, SEO, conversion rate optimization, and digital marketing services are proven to deliver. 

If you want results-driven strategies from an agency that creates personalized solutions, you can hop on that train as soon as possible. Embrace the challenges and opportunities as they arrive, and refine your digital marketing strategies accordingly. Contact Bliss Drive today!

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Long-Term Digital Marketing Strategies in a Post-COVID-19 World

To say that the recent COVID-19 pandemic has negatively affected  the country’s economic health is an understatement. In fact, a CNBC report states that over 160,000 businesses shut down last year due to the pandemic—60% of these closures are permanent.

There are many factors to consider when determining the survival rate of a business during a pandemic. However, it’s also important to note that a good number of these businesses that shut down are brick-and-mortar stores that have no online marketing plan. 

With the majority of the U.S. population staying home and observing physical distancing guidelines, business owners cannot expect consumers to come into their brick-and-mortar stores as they used to pre-pandemic. Even if consumers did need to go outside, they would likely search for online alternatives first.

To improve your chances of boosting business performance despite the ongoing pandemic, we strongly urge fortifying your brand’s online presence. Focus your efforts toward improving brand awareness, catering to a larger market, and making purchasing from your business as easy and streamlined as possible.

How Digital Marketing Affects Business Performance

Small businesses and startups shouldn’t forego digital marketing. In fact, statistics say that more than 60% of small businesses have their own website now, so if your brand can’t even be found online, competition from the same industry may outperform you.

A solid digital marketing strategy can help your business improve the following:

Brand Awareness and Conversion Rates

Posting social media ads, cold-calling prospects, and strengthening your online presence is far more affordable and efficient than investing in traditional marketing methods such as buying ad spots on radio shows, magazines, newspapers, phonebooks, and highway billboards. 

In fact, a small eCommerce startup can already start marketing their business and accepting online orders through the use of free social media platforms such as Instagram and Facebook. 

Market Reach

Broaden your target market by offering goods and services remotely. Once you have a business website up and running, equip it with an online payment processor that will allow you to take overseas credit card payments. That way, your business won’t be limited to nearby customers.

Although, you don’t necessarily have to tap into the global market right away. If cross-border charges and conversion fees are too pricey for your business, start by extending your market into the next city or state. Overall, the goal is to serve more customers. You can work toward building a global brand gradually—there’s no need to rush.

Business Credibility

A study by Blue Corona shows that 50% of the average American consumer population would have doubts about purchasing goods/services or even visiting a shop that has a slow-loading, out-of-date website.

5 Tips to Revamp Your Brand’s Post-COVID Digital Marketing Strategy

1. Create a Business Website

Improve brand credibility by creating your own business website! As we mentioned earlier, a Blue Corona survey reveals that 50% of American consumers judge brands by their websites. Those with outdated sites, slow-loading pages, and most especially dead sites might be seen as faulty and unreliable.

Fortunately, business owners with no coding or web development experience can launch their own websites using easy builders such as Wix and WordPress. Both of these have a user-friendly drag-and-drop editor that features multiple images, templates, designs, and layouts.

Pro Tip: Not sure if your business can already afford to run a website? Start with a demo account. Both Wix and WordPress allow users to create a website free of charge if they agree to use a free domain name (site name.wordpress.com format). 

Although, we strongly urge investing in a proper domain as your brand grows. Some prospects and shoppers might get turned off if your website still uses a free domain even after months of operation.

2. Set Up Social Media Accounts

It’s understandable for some startups and small businesses not to have a website yet. However, it’s a must for any brand, whether it’s a small-time eCommerce store or a local brick-and-mortar popup shop, to have a strong social media presence.

These days, users can set up social media pages and accounts in just a matter of minutes. The real struggle comes with building a follower base. No matter how amazing the deals you offer are, they won’t matter if they don’t reach your target market. Boost social media following through the following tactics: 

Engage With Your Fans

Give your fans some love! Post content that encourages readers to interact with your post. You can do this by attaching a call-to-action phrase at the end of your image caption, post, or video. Try to get people to share their thoughts.

Post Original Updates Regularly

Different media platforms have varying algorithms. What remains the same, however, is that users have to post daily updates if they want to stay relevant. 

Every day, billions of new social media posts get uploaded, so you can’t expect your posts from one or two days ago to keep popping up in your prospects’ feeds—especially if they’re not performing well in terms of engagement.

With that in mind, regularly post original social media updates. Don’t just share relevant posts, screengrab engaging pictures, or duet trending TikTok videos; you need to post original content.

Maximize Video and Image Posts

High-converting copy is great, but what catches the audience’s attention are videos and images. Let’s face it, no one wants to read a chunk of text while they’re on casual social media sites. Also, keep in mind that your posts should vary depending on the platform you’re currently marketing your business on.

• TikTok: Only post quick 30-second videos on TikTok. Make sure to use a trending background sound, so your video will appear on the For You Page of different users. Just turn the volume all the way down if you’re talking.
• Instagram: Creating a superstar following is the key to success on Instagram. To reach the right audience, use hashtags properly, schedule your posts on the hours that Instagram users are most active, and collaborate with influencers. 
• Facebook: Facebook is a multimedia platform that supports the use of text, videos, and images—or even a combination of all three. Stick to conventional and conservative digital marketing strategies because the platform consists of a wide range of users. 72% of Facebook is made of users aged 18 to 44. You can’t risk offending anyone.

Create Social Media Ads

Contrary to popular belief, funding social media ads is not expensive. Facebook Ads Manager actually lets you set a daily ad budget limit by customizing your ad reach. If you’re a small startup targeting the local neighborhood, you might be able to start running ads with just $5 every day.

Note: You’ll have to invest more money into your ads if you want to reach a wider market. 

3. Sign Up for a GMB Account

Google My Business (GMB) is a tool that allows you to optimize and manage the way your business profile appears on Google. Better optimization means better-looking results on Google SERPs.

GMB is a must-have for any local business or brick-and-mortar store. Statistics show that 81% of the general consumer population does online research before deciding to head down to any physical store/shop. That means if your business isn’t searchable online, customer attraction rate decreases significantly.

Plus, a GMB account puts your business on the map, literally. First-time buyers and prospects who are unfamiliar with your physical can refer to your GMB account for directions.

4. Collaborate With Influencers

Don’t underestimate the power of a social media influencer. A lot of these internet personalities have the capacity to greatly influence the buying habits of their fans. For example, teenage girls are more likely to buy cosmetic products that their favorite influencers recommend, as opposed to unknown ones with zero endorsements.

The key to influencer marketing is to select the correct personality. First, assess your target market. You’d want to sponsor an influencer that shares the same market as you do. It wouldn’t make sense for a baby products brand to collaborate with a video game streamer, would it?

Second, determine a budget. Businesses tight on funds can reach out to micro-influencers, while those that are more flexible budget plan can try working with high-level influencers with millions of followers.

5. SEO-Optimize All Your Online Posts

There are around two billion websites on the internet. How do you set yourself apart from the rest? The answer: through SEO techniques! 

Search engine optimization (SEO) is the process of curating your website to match the search engine activity of your target market. This optimization is done to improve your Google SERPs visibility—ideally, a top rank on the first page.

SEO involves the use of keywords that users often search for, the creation of 100% original/helpful content, and an organized layout of one’s website. It will also help if your site generates good traffic.

Final Thoughts

Overall, businesses that choose to pivot to digital commerce have a higher success rate than ones that refuse to expand out of traditional brick-and-mortar sales. 

The pandemic has heavily affected commerce activity all around the world. While the roll-out of vaccines is already underway, there’s still no way to determine when things will return to normal.

The best approach here is to adapt to the market’s changing needs. Shift to online commerce, build a strong online presence for your brand, find a way to sell your products/services remotely, and engage with your target market online.

Struggling to build a strong online presence? Bliss Drive is a full-service digital marketing agency that helps various SMBs from different industries jump-start their shift to digital commerce. Get in touch with the Bliss Drive team today!

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Perform You Want To Obtain The Best SEO Pricing?

Perform you understand that Search Engine Optimization (SEO) is just one of the most successful kinds of internet advertising and marketing in today’s market? Consumers can easily attain an ROI (Return On Investment) of more than 1000%!

You can easily select from a selection of SEO pricing, which is very competitive for you if you appear for the finest SEO pricing. There are a variety of SEO pricing bundles that may fit all budget plans. There are custom-made SEO options based upon your business’s profile page, solutions as well as items. You can easily obtain SEO pricing quotes, which are going to be affordable. Some sites may be improved for numerous bucks, others for 1000s and also still others for considerably a lot less! Regardless of what measurements you possess and your budget plan, several providers may deliver you the SEO pricing that performs the reduced end and solutions that perform the luxury.

You can easily acquire several layaway plans coming from standard expenses to a month to monthly settlement routines. Simply talk to, and also, you are going to tailor-fit a strategy that satisfies your demands.

You can easily receive personalized solutions to satisfy your every necessity. Companies are broken up right into pair of groups:1) A preliminary marketing of your internet site’s material, as well as 2) a regular monthly hyperlink project. Each phase is necessary for acquiring as well as maintaining higher online search engine ranks. The first SEO relies typically on many keyword phrases targeted and the dimension of your internet site. In contrast, the recurring weblink initiative relies even more on the competition of the keywords selected.

The month-to-month weblink initiatives are developed around your specific requirements. The expense of the strategy that corrects for you can easily differ considerably and also is based upon numerous aspects. Right here are some suggestions for SEO pricing:

Your SEO pricing will be rather much less if your internet website possesses around 5-10 particular niche search phrases that are remarkably targeted; however, it is certainly not incredibly affordable.

You will possess to spend a little more if a lot of your competitors has employed SEO agencies to target 10-20 search phrases in a reasonably very competitive sector.

If most of your competitions’ internet sites possess a Google PageRank worth of 6 or even seven as well as have possessed hostile SEO projects.

SEO Pricing

SEO is quite significant to the online company. The variety of leads the online search engine makes is about anything coming from 60% - 100% of the guests to an internet site. As an SEO, exactly how perform you function out your SEO pricing? I locate this component of the project among the hardest. Internet search engine marketing and also the pricing is a minefield. Cost is well reduced, and also, the customer believes you are not skilled at your fine art, rate excessive, and your risk of pricing on your own away from the project. Where’s the center ground.

For more SEO pricing reviews, visit: https://www.blissdrive.com/seo-pricing/

SEO is a 2 phase method. The 1st is web page optimization, where the property and information are optimized to maximize exactly how the internet search engine rates a web page/website. The 2nd phase gets out website marketing; this entails property hyperlinks to the website from applicable resources around the net. Pricing regularly shows the quantity of your time that is visiting be invested in the optimization procedure. A general rule is that a freshly educated SEO’s opportunity deserves $25 every hr, and an SEO on top of their video game could be worth around $175 an hr. You need to be pricing for your SEO solution as needed.

Phrase of precaution, if you are brand new to the globe of SEO, understand your very own degree. You do not must inform your client; however, if you rate depending on the results you anticipate, you should not progress incorrectly. There is nothing at all additional annoying at that point. An SEO that mores than self-assured as well as experienced offers the entire market a blemish.

SEO Pricing Plans for New Websites

The absolute most generally utilized approach of the ad is with the world wide web. It is the most inexpensive and very most helpful technique of boosting the solutions and items’ appeal. SEO may introduce a ton of website visitors and also all at once strengthen the general functionality of the business profile page.

An internet site programmer may SEO deal coming from a selection of alternatives required for the internet site’s appropriate marketing. SEO     strategies are various finances at the demands of the website. The general SEO pricing organizes accessible may be organized into two based upon the need of the site. This could be the first marketing procedure that includes web content development, keyword research study and picking the ideal keywords along with the absolute best suit, and examining the functionality of the key phrase using numerous online search engine requests like Google Analytics. The continuous aspect of SEO is to secure premium backlinks to the internet site related to the site’s information. The backlinks need to be from web page rankings that possess higher web page positions and likewise well-known on the internet.

Particular aspects rely on the pricing of the plans. It mostly happens a lot of key phrases are picked for the method. This demands a considerable amount of devotion in selecting the correct keyword phrases. They can easily acquire assistance coming from several other treatments. If you delegate the job to an SEO Company that possesses a great working report and are inexpensive along with much less costly plans, the SEO pricing may be minimal.

If you appear for the finest SEO pricing, you can easily decide on coming from a range of SEO pricing, which is very competitive for you. As an SEO, just how perform you operate out your SEO pricing? A finger regulation is a freshly educated SEO’s opportunity is worth $25 every hr, and an SEO at the leading of their activity may be worth up to $175 an hr. The simple SEO pricing prepares offered may be organized to pair of located on the website’s need. The SEO pricing can easily be lower if you delegate the task to an SEO Company that possesses a great working document and are budget-friendly, along with much less pricey package deals.

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Main Reasons Why Your Business Should Invest Heavily in Digital Marketing Today

Managing a business has always been an unpredictable thing—but nothing has ever prepared the world for the COVID-19 pandemic. With around 110 million people being infected by the disease, of which 27.8 million were from the US alone, it is no surprise that economies took a major hit and the world was brought to a standstill.

In the business world, COVID-19 slowed down all activities. For most, it meant lower revenue. And according to Yelp’s Local Economic Impact report, the pandemic led to 97,966 businesses permanently shutting down.

A Look at How Businesses Have Suffered Due to the Pandemic

Many businesses both small and large struggled to stay afloat and fight to survive the coronavirus pandemic without closing down. It was a call for the survival of the fittest, where adapting to new business models was the only way to stay alive. In fact, many had to surrender and do the following:

1. Cut Costs – Business owners have been closing down branches, getting rid of office space, and transitioning to remote teams to cut their costs and keep the business going.
2. Reduce Marketing Expenses – For many business owners, the past year was not a viable time to spend on marketing. Usually, businesses spend 7 to 8% of their yearly revenues on marketing or 70 to 80 thousand dollars for a business that earns one million dollars in a year.
3. Freeze Hiring – As business activities slowed down, 2020 was not the year to hire new employees. In fact, most companies even resorted to laying off employees, with the US marking 20 million people laid off in March 2020.
4. Halt Research & Development – From a few thousand dollars, to possibly millions, introducing something new to the market can take a toll on businesses. With the concentration on keeping afloat, this can be put aside for a while.

With non-essential brick-and-mortar businesses out of commission for the foreseeable future, finding ways to prepare for long-term growth is a must for businesses. 

Sustain Your Business Beyond The Pandemic With Digital Marketing

Restrictions posed by the pandemic, especially in mobility, paved the way for more people switching to an online approach.

More than just cost-cutting, working remotely, and building a website, business owners can turn to digital marketing to weather through the storm. But with so many owners slashing their budgets for marketing, why should they invest in it instead?

1. Digital marketing will level the playing field for small and medium businesses

With digital marketing, small businesses can apply the same techniques used by industry leaders, even without their huge budgets. Through local SEO, targeted social media ads, and email marketing, you can achieve similar targets as your larger competitors without taking on larger or costlier campaigns.

Digital marketing technology connects you to your individualized audience, allows you to save resources with automated processes, and maximizes your budget through personalized behavioral strategies.

2. Digital marketing is more cost-effective than traditional marketing

In the months where the world took a pause and stopped moving, many businesses lost a lot of money. So, for most, capitalization and resources are not easily available anymore.

In cutting up the budget, many businesses saw how digital marketing was the better option for being a cost-effective and result-generating strategy.  In one study, it was identified that content marketing costs 62% less than traditional marketing and generates 3x as many leads.

Compared to the costly price of TV commercials, billboards, print media, or radio, you can really consider how the price-per-lead decreases when you opt for utilizing a digital marketing strategy. On average, traditional marketing costs $300 to $500 per lead. It is a huge jump from the $25 to $30 per lead cost of going digital.

Moreover, digital marketing helps you get a better understanding of where the money goes and how much you actually spend on each lead through digital marketing tools. You can track and monitor statistics in real-time and generate reports, so you can tweak your strategies and improve as you go.

3. Digital marketing is highly measurable with advanced analytics

In traditional marketing, it is hard to measure performance, and in cases where you do, reports are not as specific as you might like. With digital marketing campaigns, you can see whether they saw your material, how long they spent on it, if they liked it, if they shared it with someone, and if it prompted them to do an action.

Aside from this, you get to understand your appeal to different demographics. You’ll see who is interested, what they are like, who spends more, how they found you, and what makes them move to take action.

4. Digital marketing entices people to engage and take favorable actions.

Digital marketing helps you understand the customer by spending time where they usually are and producing content to drive interaction. Most strategies involve emulating customer behavior and being accessible to communicate with them.

By breaking down barriers, your target audience can engage through comments and shares. On the other side, you can react, respond, and inspire them to subscribe, follow, or buy your product.

5. Digital marketing builds brand reputation and earns people’s trust

Digital marketing helps a company establish a brand reputation, therefore, attracting an audience with similar values and principles. This sheds light on why digital marketing involves a lot of platforms beyond your website. It involves consistently producing content in social media and email newsletters that potential customers will care about.

Businesses should not take this lightly, as social proof and customer feedback on the internet can drive more customers when done right. 

6. Digital marketing will help you reach and understand the mobile consumer

Without a doubt, targeted digital marketing for the mobile consumer is where companies should spend their time and attention on. 91% of adults in the United States always have their phones within reach and the average user spends 89% of their time using mobile apps.

Word-of-mouth advertising, which has a very strong influence on consumers, is now amplified by social media use. Overall, what people see when they scroll through the internet, whether in reviews, photos, or influencer marketing, has a huge effect on their purchasing decisions.

How You Can Start A Digital Marketing Campaign

Most business owners equate digital marketing with building a website. However, a website cannot survive on its own. Digital marketing is an ecosystem, where platforms interconnect and influence each other to form a cohesive whole.

Finding balance and consistency is what a digital marketing strategy can provide for you. Your website cannot promote itself. There are things you have to do to get the clicks, generate leads, make sales, and cultivate positive word-of-mouth reviews about your company.

To start with, you have to invest in these three things so you can reap incredible results:

SEO

Search Engine Optimization should be your best friend if you want to thrive in the digital marketing environment. Imagine how many billion websites there are right now in existence, then think about how Google sifts through all of that to recommend solutions to the user.

That’s why you need to master SEO. It is vital to rank high to get noticed and increase traffic to your site. After all, you need to get people into your shop before selling them your services.

Content Marketing

People love gobbling up content, even in this day and age. Admittedly, our attention spans are shorter, but when we catch some quality content that solves our problems, we will consume this media for hours!

But, contrary to what you may think, content marketing goes beyond blogs. Though, blogging is a huge part of it. It can also be infographics, photos, podcasts, and videos that your target audience will see many benefits from.

If you think you don’t have the time for content marketing, don’t worry! You can outsource this service from experts who will keep your website fresh, informational, and authentic to your brand.

Social Media

Though social media is not something most companies bother with, having one is very important if you want to thrive and get ahead of your competitors. Admittedly, it is challenging to maintain and thinking of likeable, share-worthy posts can be a challenge, but social media can do so much for you:

• It can boost your reach.
• It encourages interaction and engagement.
• It tells your company’s story and the values you believe in.
• It can help you address the positive and negative feedback you might get.

Plan an efficient digital marketing strategy with Bliss Drive today!

Digital marketing is an absolute essential, especially if you want to gain back your losses from the pandemic. However, it does take a lot of work. If you don’t have the manpower to focus their attention on this business aspect, you can hire digital marketing experts to do the job for you!

Bliss Drive offers outstanding comprehensive web marketing services to businesses all over the world. We will work on increasing your online exposure, getting more customers, and generating more profit.

Let’s talk about how we can help your company make digital marketing plans. Call us at 949-229-3454 now for a free SEO competition analysis!

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Making Use Of Advanced eCommerce SEO to Sneak Your Site to Google's

Finding the leading Google position ports for key phrases in your specific niche needs a considerable amount of effort and time. You are taking on various other eCommerce internet sites in your particular niche, and lots of cans are using eCommerce SEO. For web service novices, the trip to the best might seem to be a difficult one. The recommendations listed below can easily help you receive your website to leading Google ports in report opportunity and obtain top quality web traffic to your internet site.

Receive The Right Keywords

The succeeding key to effective eCommerce SEO is obtaining the appropriate keywords. The optimum key phrases are the key phrases that are certainly not extremely affordable however possess appropriate web traffic. Transforming market and living fads might change the method individuals seeking web info with the online search engine. Through sustaining monitoring on the functionality of various keywords in your particular niche, you will very soon receive some brand-new keywords that are climbing in recognition, yet that is certainly not, however, found through your competitors. You may promptly profit from these key phrases and also reach the best online search engine positioning just before your competitors mesmerizes. There are numerous free of cost eCommerce SEO requests that can easily assist you to watch the functionality of numerous key phrases in your service niche market. There are important devices supplied through Google in their Google Webmaster Toolkit that can easily aid you in using this for beginners. These consist of the Google AdWords Analysis Tool, Google Insight, Google Trends, and Google Hot Trends. Various other cost-free and business devices also give insight into the efficiency of numerous search phrases.

Usage Exact Keyword Domains

An additional method of slipping to higher online search engine positioning is acquiring precise keyword domain names. On recognition of increasing key phrases, you may enroll domain names and these particular key phrases and possess your site work on these domains. Precise keyword domains are normally provided stronger desire through the internet search engine and also as well as you need much less eCommerce SEO to come to a higher online search engine positioning.

Investment High PageRank Domain

You might likewise take into consideration purchasing outdated domain names in your service particular niche along with a higher PageRank. Higher PageRank domain names also demand much less eCommerce SEO to make it the best internet search engine positioning. You can easily hunt for sites that offer aged domain names and determine excellent PageRank domains in your specific niche. You can easily position a proposal on several domain names and acquire the domain along with the very best worth based upon its label and PageRank. Obtaining an aged and effectively positioned domain may spare you months and even years of eCommerce SEO.

Bliss Drive experts could carry you the highest possible Return On Investment (ROI) possible for your website. eCommerce SEO may be among the absolute most efficient and also prosperous of all internet marketing alternatives.

Just how eCommerce SEO Campaigns Could Benefit Business

If you yearn to enhance the loudness of your purchases and general earnings, you may certainly not manage to overlook eCommerce SEO. This advertising and marketing approach may increase your service as well as take it to the upcoming degree. eCommerce SEO can easily aid you in lots of means featuring:

• Brand Visibility - obtaining discovered through your consumers is an overwhelming job online. You can easily utilize eCommerce SEO projects to assist you in attracting attention coming from your rivals. You require capitalizing as numerous pertinent key phrase hunts as feasible executed the primary on the web motors like Google and Yahoo. This is crucial for steering visitor traffic to your site and remaining in advance of your competitions. eCommerce SEO may help you obtain the best positions to ensure that your company remains obtainable and obvious to consumers.
• Web Standards - is your website accomplishing excellent internet requirements? After that, you need to have support coming from qualified SEO services; if you carry it out, you certainly do not understand the solution to this inquiry. Online search engine spiders will fast identify any type of false codes or even hyperlinks on your internet site. This can impact your ranking outcomes and result in complications for clients to get through your website. Pro SEO services can easily aid in guaranteeing your website codes stand and obtain reliable internet requirements.
• Repeat Business - Research has revealed that clients often tend to stay faithful to sites about coming from online search engines. This implies you need to increase your SEO to get the important dedicated consumers that will assist your service in accomplishing excellence.
• Targeted Traffic - website traffic steered to your website coming from an internet search engine will certainly anticipate your website to become capable of fulfilling their demands. This is why it is therefore crucial that you are targeting your vital target market via your online search engine outcomes. Through this, when individuals see your site coming from ranking web pages, they will be most likely to discover the relevant information they come to be and desire customers. SEO may help you obtain high-quality website traffic to enhance your organization from an internet search engine.
• Unique Content - it is a major error to ignore material when it concerns boosting your company. If copy/pasted comes from an additional resource, browse motors are experienced at locating inadequate material. These are going to very seriously influence your internet search engine results. You need to have initial excellent, top-quality web content on your website. Thus, you certainly not simply stand up apart from your competitions for your consumers but likewise hunt motors. At that point, there are lots of expert internet copywriters out there certainly that will be capable of assisting you if you carry out, certainly not possess the capabilities to create great internet duplicate.

You need to select an expert eCommerce SEO company to help you attain the web company’s effectiveness. These services may help you boost label understanding and guarantee a financially rewarding and consistent circulation of website traffic to your website.

You are completing along with various other eCommerce websites in your niche market, and lots of can be using eCommerce SEO. The gaining key to effective eCommerce SEO is acquiring the best search phrases. Several complimentary eCommerce SEO requests can easily help you always keep a view over the functionality of several keyword phrases in your organization’s particular niche. Specific keyword domain name titles are often provided higher taste through hunt motors and call for much less eCommerce SEO to acquire a higher hunt motor positioning.

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Economic Shift in Digital Marketing: Understanding Behavioral Changes in the Global Consumer Mindset

The Covid-19 pandemic that the world is going through is one of the most catastrophic events that the world has experienced in several decades. With devastating effects on public health, the virus has seen more than 2.2 million deaths worldwide.

To boot, the pandemic has disrupted social structures world-wise. Mass gatherings have been prohibited in many countries, and most schools have resorted to online classes. Several countries have also imposed periodic and strict lockdowns in an attempt to stem the rise of Covid-19 cases.

The economic effects of the Covid-19 pandemic have also affected a wide swath of the globe’s workforce. According to the World Health Organization, the pandemic has placed nearly half of the world’s workforce at risk of losing their jobs—that’s almost 1.7 billion people in danger of losing their livelihood source before this pandemic is over.

A Look at The Vulnerable Industries and Their Losses

Although this pandemic has affected many industries, some are more vulnerable and suffered significant losses compared to others.

The industry of tourism is one of the most affected during this health crisis. Countries are closing their borders and barring crowds from entering tourist spots and attractions. This led to countries reporting record-breaking drops in visitors’ number.

A policy brief published by the United Nations estimated that the tourism industry would suffer up to $1 trillion in total losses. The same article also anticipates that up to 100 million tourism-related jobs will be at risk because of the pandemic, while the number of international tourists is expected to decline by up to 78%.

Tourism and the airline industry are interrelated. This and the drop in tourism numbers reflect on the losses that airline companies incurred this past year. Air travel went down by as much as 60% in 2020 because of Covid-19.

According to Fortune, global carriers are expected to amass losses amounting to around $118 billion in 2020 and close to $40 billion in 2021. As of this writing, more than 40 airline companies worldwide have ceased operations with many others struggling to stay afloat.

Those engaged in hospitality businesses such as bars, resorts, casinos, restaurants, lodges, and hotels also felt the effects of Covid-19. During the first few months of 2020, restaurants were prohibited from operating due to lockdowns in many countries.

A study estimated that more than half of the total number of restaurants worldwide would cease operations before the pandemic is over. Those in the hospitality business also have to deal with additional expenses as part of the new normal. A year after the beginning of the pandemic, restaurants that managed to survive are required to operate in a reduced capacity as part of the efforts to stem the spread of the infection.

New Normal Business Mindset

The numerous changes set in motion by the pandemic forced many to adapt to the new normal of doing things. Businesses started implementing social distancing protocols, and companies have shifted to a work-from-home set-up.  

However, businesses are not the only ones who changed how they do things because of the pandemic. The global consumer mindset also changed as a result of the health crisis. These changes are the results of prolonged periods of lockdowns, self-isolation, concerns about one’s health, and the uncertainty regarding the state of the economy and one’s financial future.

New Buying Patterns

One of the most noticeable changes in consumer behavior is the renewed interest in health-related products. Because of the threat of a highly-contagious virus, boosting one’s immune system and improving one’s health and well-being became a primary concern. 

Health-related products such as health supplements became hot commodities. Because of most people’s inability to go to gyms and fitness centers, home gyms and exercise equipment became popular. More people are now interested in enrolling in fitness tutorials to exercise and stay fit in the safety of their homes.

The long periods of isolation also resulted in many people engaging in new hobbies and skills to keep themselves busy when they cannot socialize with others. Home cooking and baking became common pastimes, which increased the demand for baking and cooking supplies. Some engaged in taking care of plants, while others tried entertaining themselves through viral videos.

A Shift to Online Shopping

Another noticeable change in consumer behavior is the shift to online shopping. Buying necessities online became a practical alternative, especially for those living in areas where lockdowns are commonly imposed. Online shopping is also a way for most people to get the products they need without going outside and potentially exposing themselves to Covid-19.

This surge in online shopping also gave way to the need for an increase in companies offering deliveries as part of their services. Uber Eats, Grubhub, Instacart, and other delivery companies saw an increase in their usual number of customers. According to the U.S. Bureau of Labor Statistics, the number of people employed as couriers and messengers increased by around 26% from February to December of 2020.

Coping with the New Normal

Flexibility is one of the main characteristics of a good business. The ability to adapt to changes can make or break a business. With the effects of Covid-19 still being felt and expected to persist for a few more years, business owners must implement changes to ensure the survival of their enterprise.

As mentioned above, more consumers now prefer to do their shopping online. This can be challenging for businesses that only have physical stores. Although having a brick-and-mortar shop attracts customers, not having an online presence means that a business is missing out on customers who prefer shopping online.

However, note that the rise of online shopping also affects even businesses that have online counterparts. With more competitors, businesses must up their digital marketing strategy to stay ahead of the competition.

That said, building a strategy to entice this new type of customer is crucial. Companies need to be on the right channels at the right time while offering the right information. If a business sells tech gadgets, it might be best to tell the customers how critical such devices are in keeping in touch with family and friends when physical gatherings are limited and travels are restricted.

Another way of marketing a business during this pandemic is to market how the business itself. Owners can inform their customers about the health protocols they’ve come up with to ensure the safety of their employees, products, and customers. After all, customers only want to deal with companies that take their health seriously.

Owners can also market the safety and security of their online shopping platforms. For the longest time, one of the main concerns of customers about shopping online is the danger of exposing their personal and financial information to digital thieves. Identity theft is a severe concern after all, as stolen identities can be used for fraudulent activities. 

It is also vital to pivot digital marketing to convey a powerful message to customers. Businesses can craft their digital marketing around a central message to customers. Possibilities include creating a digital marketing campaign around the importance of health and well-being or a campaign about the importance of digital security in the age of online shopping.

Important Digital Marketing Tools

If a business wants to excel in digital marketing, it is essential to utilize digital marketing tools and their full potential. Here are some digital marketing tools that might help a business’ digital marketing campaign be a success.

SEO

Search Engine Optimization is one of the most effective digital content marketing tools that businesses can utilize. Although a marketing campaign’s content is essential, it is equally vital to ensure that it is optimized. When we say that content is optimized, it should include keywords that are easily recognizable on search engines like Google.

Optimized content can help increase a content’s visibility to its target audience. This is important because no matter how important and informative content is, customers won’t benefit from it if they can’t see it. 

Social Media

Social media posts and advertisements are some of the best ways of reaching a wide range of customers. Almost everybody has at least one social media account, making social media an effective vehicle to launch a digital marketing campaign. According to Statista, 3.6 billion people worldwide use social media—that number is expected to jump to 4.5 billion by the year 2025.

Aside from its broad reach, social media-based campaigns are also cheap. It is even possible to launch a digital marketing campaign just by creating a social media page. With enough informative and exciting content, a social media page can attract more customers, leading to more sales.

The Bottomline

The pandemic has forced changes not just in people but in businesses as well. The new normal that the world is experiencing has altered the way that people conduct business. This means that businesses should also assess their business models and find ways of adapting to the new consumer mindset to survive.

The pandemic also shifted the focus of digital marketing. Marketing campaigns are now not just about which products look more attractive or have more features. It is now more crucial to campaign about how products can help customers, especially in these trying times.

If you want to know how to make an effective and productive digital marketing strategy, read more about digital marketing here at Blissdrive. Get ahead of your competition, call Bliss Drive today!

The post Economic Shift in Digital Marketing: Understanding Behavioral Changes in the Global Consumer Mindset appeared first on Bliss Drive.

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Simple Fact You Must Understand About SEO Pricing As Well As Plans

SEO pricing shows to become an essential component associated with the internet site growth procedure and also can easily certainly not be actually taken into consideration to become a one-time work. Bliss Drive deals certainly not merely feature the variety of ideal keyword phrases for producing greater website traffic yet likewise consist of components like material and also layout, which determines the position of a site. These traits may merely be actually achieved due to the ways of:

1. Utilizing hit and error method
2. Routine enlargement inefficiency
3. Routine hunt of updates on standards as well as plans connected to internet search engine
4. Knowing the criteria of the client.

The majority of the providers ignore the need for SEO strategies as well as they have actually been actually frequently proven wrong before. This makes it crucial for all of them to come close to professionals that are actually entirely familiar with the details of enhancing the internet site. Most individuals would certainly count on the reality that it will simply imply an enhancement to the preliminary price of the job; however, what will be actually using producing such a system which can easily certainly not ensure foregone conclusion.

Regarding the SEO pricing is actually regarded, it is actually constantly much better to administer a poll prior to you may come close to a specific or even an institution. There might be actually specific institutions possessing SEO package deals at a fairly greater rate, yet their high quality of job need to deserve the price. If our experts merely always keep the cost of the company in our thoughts and also certainly not its own premium of the job, it would certainly be our error. The measures pointed out listed below will assist you in choosing the called for SEO pro:

Knowledge: it is actually incredibly essential for you to understand about the extensive stable of job carried out due to the provider before and also their customer. Checking their example will certainly additionally confirm to become valuable for choosing the ideal company for the project.

Approach and also Approach: you have to understand the way through which the company performs its own venture as it shows to become really necessary. It will provide you an approximation of the anticipated job, consequently aiding you to connect concerning your demands. It would certainly participate in an important duty in providing far better end results.

Request for a plan: If an SEO pro or even a business desires to deal with you at that point, they need to immediately deliver you a plan, or even you can easily request one after they have actually assessed your web site. This plan ought to precisely say all the concerns that your web site possesses together with their answers.

Follow up: request for a frequent follow up of your venture as well as additionally attempt to make sure that they need to additionally name you up for the exact same. After that, you may be actually ensured concerning the job; however, in the situation, they do not look at that point the pro does not have professionalism and reliability if they contact you.

If you carry out stumble upon a specialist having SEO package deals actually valued greater than what you had actually counted on after that, it ends up being incredibly important for you to think about the companies that they are actually offering and also the quantity of professionalism and trust being actually shown. One thing which is actually much cheaper may certainly not constantly be actually great as there are actually specific various aspects that describe the SEO pricing.

SEO Pricing - What Should SEO Actually Cost?

SEO is actually a needed part of several firms’ internet advertising and marketing tactics. When being actually quotation for advertising and marketing companies coming from various hunt marketing business, there are actually large quantities of rivals in the Search Engine Optimization market thus sets you back can easily be actually all over the location. If you are actually acquiring suitable pricing and also may not be being actually torn off is actually to comprehend what solution you really require, the trick to understanding.

Online marketing pricing is actually based upon a couple of various variables, including the dimension of your website, the intricacy of your company, the competition of keyword phrases as well as the credibility of the SEO. The very first activity in calculating pricing is actually to generate a simple inquiry for the search phrases that pay attention to your market. Identify the number of competitions in the internet search engine outcomes. If a keyword is actually surely very competitive, if there are actually whole lots of what seem to be actually improved internet webpage labels, you may generally say to. Lots of services will definitely utilize key phrases filled in their headline tag to aid with a far better rank. You most likely have actually discovered a reasonable keyword phrase as well as can easily expect expenses to be actually on the premium if you observe a handful of maximized labels. By acquiring a key understanding of the number of competitors in your conditions, it will certainly assist in calculating if your pricing for internet marketing companies will definitely get on the much higher or even lesser edge of these costs.

Online marketing isn’t simply “SEO”. It is actually the item of several strategies made use of to support in enhancing your web traffic as well as eventually, purchases to produce a higher ROI. Do not make it possible for an SEO to inform you that they’ll get a particular quantity of search phrases for you rated extremely. That is actually never useful. What you are actually seeking is actually internet website traffic as well as purchases.

SEO deals certainly not merely consist of the choice of suited search phrases for creating greater web traffic yet likewise feature aspects like web content as well as the style which determines the rank of a site. As much as the SEO pricing is actually worried, it is actually constantly much better to carry out a questionnaire just before you may move toward a specific or even an institution. Look Engine Optimization pricing is actually located on a couple of various variables such as the measurements of your website, the complication of your service, the competition of keywords, and also the track record of the SEO. Look, motor marketing isn’t only “SEO”. Do not make it possible for an SEO to inform you that they’ll obtain a particular quantity of keywords for you rated strongly.

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