Once upon a time, the only way to reach a business was to look them up in the phone book. You could call them, send them a letter in the mail, or visit them at their address. If you own a business, you can still get listed in the phone book. In fact, you should. […]
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Remember the good old days when all Google ever put on its search results pages were clearly-marked advertisements and organic results? The search engine has changed dramatically since then, evolving from a search engine into a fully-fledged information engine. These days, even the simplest search queries can give you an abundance of widgets, images, videos, […]
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At the beginning of 2018, 15% of American adults had interacted with a chatbot and 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. The allure of chatbots for businesses is obvious. You get an automated customer service representative without the cost of human capital. Your […]
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There is a way to calculate the return of your SEO investment and luckily it’s not too tricky. But the calculation is different than, say, calculating ROI for media buying. It is easy to compute for the ROI for media buying: You buy traffic from Google or Facebook for X number of dollars and you […]
The post How to Calculate the ROI of Your SEO appeared first on Bliss Drive SEO Agency.
Tons of companies are vying for the coveted #1 position on Google.
Together with the increasing demand to rank highly in search engine results are the increasing Search Engine Optimization services being offered left and right.
Google “SEO Service” and it will return over 4 million results.
Every SEO company claims to be an expert, saying they can optimize your on-page and off-page.
Some will even promise to get your website on the first page of Google results in 6 months or less.
However, unless they can prove it, you really can’t tell.
You can spot a liar through eye contact. But when dealing with an SEO company, how can you tell if you’re working with the real deal?
Before I reveal that answer, let me briefly discuss what SEO is all about.
SEO is actually not that hard.
Marketing may have changed over time and you may hear about algorithm updates every now and then. But with SEO, the fundamentals remain the same. You just need to remember these two pillars of SEO:
This refers to the strategies that you can control on your website. On-page SEO helps Google determine what your website is all about.
There are four things that you can base your On-page SEO strategy on:
All of these aim to check and optimize your page Title, Meta Description, Interlinking, Content, and the Alt Text for each image.
When On-Page SEO is done correctly, your company can enjoy the following benefits:
The On-page SEO is not a secret. Anybody can do it. But if everybody can do it (and they all try to do it really well), which web pages do you think Google will rank higher?
Interesting.
This is where link building comes in. Link building determines the authority of the website and helps Google identify which web pages should get a good ranking.
Link building is covered in Off-Page SEO, which is the second pillar of SEO.
The authority of your website is determined by the “off-page” of your website. This is measured by the number of links which direct to your website.
When link building strategies are implemented correctly, your website will rank on competitive keywords and your website’s rank will get a boost, which translates into greater ROI.
Your link building efforts can build the Trust and Authority of your website. By having links that go to your site, Google won’t be able to resist giving you a higher search ranking.
Here are the benefits of having a strong off-page optimization strategy:
Our company Bliss Drive created a case study on one of our clients, Carry Out Supplies.
Carry Out Supplies previously had an average of 120 referring domains. You can see on the graph below that the backlinks are stagnant from May 2017 to February 2018.
When we came on board, we improved their On-page SEO and ramped up their Off-page optimization. You’ll notice a spike on the graph at around March 2018.
Currently, Carry Out Supplies has 300+ referring domains.
The increase of backlinks resulted in an exponential increase in Organic Traffic and Organic Keywords.
Organic Traffic – from 1K increased to 5K
Organic Keywords – from 2K increased to 8K
One of their target key phrases is “wholesale coffee cups,” which earned Carry Out Supplies the number one spot in the Google search results—appearing immediately after the paid ads.
As referring domains increase (increase in backlinks), the Organic traffic and Organic Keywords also increase.
All the graphs above present a case that proves a properly implemented off-page SEO strategy makes a huge difference. And though it may not look that obvious, the graphs also answer the question of how to spot a shady SEO company.
Here’s a piece of advice: If what the company is offering you sounds too good to be true, then it probably is.
SEO brings the highest ROI, right after email marketing. So, to make SEO work for you, you have to make sure you choose a professional SEO company you can trust.
Conclusion
Choosing an SEO company to work with can be a challenging and confusing endeavor. Many companies offering SEO services sound pretty much the same.
Some may entice you with a lot of show and dance—always question their capability. Find out if they can really deliver.
The difference between a good SEO versus a not-so-good SEO are the backlinks that get implemented after the on-page optimization.
A good SEO company will provide both good on-page optimization and off-page strategies, which can bring your store from the middle of nowhere right up into all the action.
Learn how we can boost your company’s search engine ranking by booking a complimentary SEO Strategy Session. Give me a call now at 949 229 3454.
You can also visit us anytime at www.blissdrive.com.
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An account-based marketing (ABM) approach and a killer SEO strategy go hand in hand.
Now, I want to share exactly why that is – why ABM is actually all about SEO.
Google loves keywords, and they have for a long time.
When you publish keyword-rich content online, you can bet that it’s going to be found by visitors who use the keywords you targeted.
In ABM, keyword-rich content is also a must!
When you brainstorm topics for your ABM content strategy or begin your keyword research, the questions you ask are more or less the same:
After you’ve answered these questions, you can use Google Keyword Research tool and group related keywords together. You can also opt to use social listening to determine the topics and content types that your target stakeholders are interested in.
The information you find will determine your keywords and content topics.
Remember that keyword research should be done regularly. You don’t just do it, and then stop. You need to keep doing it again and again.
After all, the information your account needs changes everyday.
As a result, you need to perform keyword research to stay up-to-date on your account’s needs and constantly evaluate the content that your business has to offer.
This is how ABM and keyword research converge.
There is no such thing as an account-based marketing strategy without content. You need to woo accounts with quality content to get them to buy.
By content, we’re not talking about a bunch of detailed “how-to” articles. While these types of content can get a high-amount of traffic, they’ll never be read by Marketing VPs, Directors or CEOs— the key decision-makers of your target accounts. Instead, they’ll be read by marketing managers at the bottom of the corporate ladder.
So, what kind of content is read by people at the top?
From my experience, all leaders share a common trait; they always want an answer to the “why” and “how” questions. Why do they need to buy your product or service? How will it help them drive results immediately? How will it benefit their company?
An account-based marketing strategy demands that you write content that can convince these leaders to buy. In turn, these leaders need this type of content to convince their partners at the grownup table, too.
Don’t forget to include SEO and keyword-rich headlines. You need to combine your content marketing strategy with your keyword research to get them on top of search engine rankings.
Here is another thing that ABM needs: Links.
No one would argue that writing good content and contacting clients is a fundamental concept of ABM.
But if your web content and landing pages are not optimized for search engines, you’ll miss out on A LOT. How can your target accounts visit your website? How can they find specific landing pages using search engines?
Obviously, if your SEO is not setup properly, then your target accounts will end up on the site of your competitors.
The only way you can win is to get links from authoritative sites in your niche.
Start by writing guest posts on the sites that your target accounts read. You can even add links to your target accounts’ site in your guest posts.
When you reach out to specific accounts, these posts will come in handy.
After you’ve created quality content and researched your accounts, the next step is to reach out.
One of the ways you can break the ice is by connecting with your account’s leaders on social media. You can send the Marketing VP a message on LinkedIn, comment on their posts, or send a tweet. But, they won’t connect with you if your social media accounts are optimized poorly.
Target accounts use your popularity and social media content to gauge your business’ credibility and reputability. This means that your social presence (or lack thereof) will have a direct impact on the accounts’ impression of your business. And, you can bet that they won’t reply to businesses with no social presence.
The only way you can improve your social media is to leverage SEO services and social media management.
Here’s a list of what you need to do:
Accounts want to connect with high-authority companies that can prove their worth on social media. They are attracted to businesses followed by industry leaders online, and they can only be convinced with quality content that drives them to act.
This is why SEO and social media optimization are a top priority.
Conclusion:
So, let’s recap what we covered today.
Account-based marketing needs SEO.
Clearly, an ABM strategy is only going to be successful if you create content that your accounts can find on Google or on social media. Look at this way: You need to convince accounts that they need you. In order to do this, you need to publish information they need and make sure that information gets found.
The post Why You Need SEO to Make Your Account-Based Marketing (ABM) Strategy Thrive appeared first on Bliss Drive.
I was on a discovery call recently with a potential client, an international business owner. He is in the food subscription business, and wanted to start doing some SEO. He had been spending about $20k to $30k every month on Facebook and social media campaigns and wanted to understand how he could leverage search engine optimization to help him gain more traction and increase sales.
When I started looking at his market, we quickly realized that he’s in a business where people are not immediately looking for a subscription box service. It’s more of an impulse buy on part of the consumer. This equates to a low demand for his solution even though it’s a good one.
When there’s little to no demand for your business or the solution your company offers, this means people are not searching for you or your business solution on Google. It is in this case where SEO is not likely going to work in the typical way. SEO campaigns will work, in terms of finding the key words, then binding those words that have search volume to increase rankings and get traffic. In this case, there is not one specific key word that has the ability to focus on gaining traffic.
With that said, we figured out his target audience and who would buy his subscription food service. We then developed a content marketing strategy that would add value to his customer when they’re looking for specific needs. We turned his target audience into a media hub for his food delivery service by focusing on consumer needs and wants.
As an advertiser, he has a product by teaming up with other companies and putting products together to sell. Now, just by talking about their products online they will in turn advertise his product. This way, it’s a free way for him to get traffic to his audience and advertise his product to them. That’s going to work tremendously well for his business.
Your business may not be the typical business that has keywords with search volume baked in with demand. That’s not to say you can’t also find your audience and target some trigger points to meet their actual needs to solve a problem they didn’t know they had. Using campaigns or events on various scales where people are looking for specific products you work with, and then showcase your product, to get more sales that way.
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